Right now I’m a happy and very relieved man. The Big Messy Project I’ve been running in my ad agency in London is over. Finally. Done with. Delivered.

The sense of satisfaction and relief is enormous – I’ve finally got some room in my head and space in my day for other stuff other than the often spiralling, politically charged shenanigans concerning Big Messy Project.

The good news is that it’s delivered right on time and doing exactly what it’s supposed to – it’s a successful delivery, which is what I’ve worked my butt off to achieve.

But there were times early on in BMP when I wasn’t sure at all whether any of it would be get delivered, and times when I wanted to run away and pretend that it was just a bad dream (worse than the one I have about being eaten alive by a 50ft Tony Robbins).

Those early please-let-me-run-away moments happened once or twice a week. I’d look at the huge to-do list and feel intimidated by the apparent impossibility of delivering everything, leaving the odd task or two sitting on my list in preference of sticking my head in the sand.

And, wouldn’t you just know it, the more I left something sitting there on my to-do list, the more work stacked up around me. The more I ignored something the bigger it got, and the more I let my work slip, the worse I felt about my ability to deliver great work. The worse I felt about my ability to deliver great work, the worse I felt about myself.

I could have said ‘No’ to taking on BMP, but that still, quiet voice in my head told me, ‘Steve, don’t run away just because it’s Big and Messy. You’re better than that.’

In a recent article, Holly Hoffman hits the nail on the head by saying ‘I don’t want to put mediocre work out into the world… I may not be passionate about my 8-5 job, but I am passionate about being a quality employee and co-worker.’

Nice insight Holly. It reminds me of a scene at the end of the movie ‘City Slickers’, when Billy Crystal comes back from his cattle-driving adventure, having previously thought about quitting his job because he just doesn’t enjoy it or get satisfaction from it any more.

With a renewed sense of vigour and a baby cow in the front room, he turns to his wife and says ‘I’m not going to quit my job. I’m just going to do it better.’

All the time you resist the crappy parts of your work that you’d rather not do you’ll never do great work, and perhaps worse, you’ll damage your perception of your ability to do great work. I’ve experienced this myself, and I know that many of my clients do too.

Make a choice to engage with the crappiest parts of your job and you’ll be surprised at the difference it makes to both the quality of your work and your level of confidence.