In my freelancing work that I do alongside my coaching I was given a Big Messy Project to run for an ad agency in London, and an old problem of mine resurfaced.
I like things to run smoothly and I like everyone to work together, have fun and deliver great results. So when conflict arises I really struggle with it; firstly because my life is generally conflict free, secondly because I always do what I can to set things up ahead of time to ensure there isn’t any, and thirdly because it makes me feel awkward and uncomfortable.
One part of the team wanted to deliver the project a particular way with a specific creative concept, while another part wanted another concept. Both sides were passionate about their position, and each was using all kinds of tricks to strengthen their position, even to the point of undermining mine. My responsibility was to find a workable solution that everyone could get behind, that (most importantly) gave the client exactly what they were looking for.
Here’s what I did, and here are 5 strategies you can use to handle conflict.
- Listen
- Do your due diligence
- Don’t make it personal
- Be ready to be wrong
- State your case simply and assertively
Make sure you’ve heard everyone and respect their point of view. You don’t necessarily have to understand everyone’s perspective (doing that can take a lifetime), but you need to have a true respect for their position. Not only does that mean that you’re fully informed about what’s happening and where people are, but it demonstrates the value of the relationships you have and that you’re happy to listen and willing to engage with others.
It also means that you might see a way through that hadn’t occurred to you before; it gives you the opportunity to grab nuggets of gold from different people to create a way forward that’s a workable and effective compromise.
If there are facts you need to gather or new areas you need to explore, make sure you go deep enough into those areas to figure out the depth and breadth of them. Of course, that assumes you have the time to do that, so this is a tricky balance between doing enough due diligence to be informed, checking in with your instincts and leveraging your experience to anticipate the different paths.
So what do you need to know, and what’s the best way to get those answers? Work that out with an open mind and you’ll be in a stronger position to move forwards.
When someone’s disagreeing or even attacking your position it’s easy for emotions to get involved. Frustration, anger and blame can all get swept up, and before you know it you’ve got a bigger problem than you ever thought.
Don’t make it personal. If someone disagrees with your position they’re allowed to, just as you’re allowed to disagree with others. The moment that you start taking differences of opinion as personal criticism and judgement (even if that’s exactly what’s being thrown at you) you’ll either be on the defensive or will come out on the offensive with all guns blazing.
Be passionate if you’re passionate and recognise your emotions; but balance that with the facts and a liberal sprinkling of common sense.
If you’re wrong, admit it. Don’t hang on to your position just for the sake of wanting to be right – that’ll get you into more hot water, will waste everyone’s time and will really screw things up.
Being wrong isn’t a bad thing – it shows that you’re switched on enough to do the best thing for all concerned and find the best route through, even if that flies in the face of what you were thinking previously.
The more complicated you make things the more complex it’ll be for you and other people to unravel. Simplify what’s happening, simplify your position (even take a moment to jot down some bullet points) and figure out the simplest way to move forwards. Even if you don’t have all the answers, you need to be confident enough in the solution to make a decision and state your case.
There’s a point where the debate needs to be over, and you need to communicate that in a way that engages rather alienates. Let people know coolly and unambiguously what the facts are and the way forward.
Everyone has their own challenges when it comes to handling conflict, and these are just a handful of the strategies I’ve employed at various times. How do you deal (or not deal) with conflict?

